_ultraflex 1200

Project summary:

Motion Marks and I teamed up with ZOOZ Bikes to create this 3D animated video highlighting their brand new Ultra Flex 1200 electric bike. The bike features a full suspension, grippy, puncture-proof tires, larger proportions, sick chrome finish, and hydraulic brakes, all of which we wanted to be the focus points for this animation.

From here, we took a 3D CAD file from their manufacturer, textured it with some epic chrome materials, rigged it so it would move as it does function IRL, dropped it in a sleek 3D environment, animated some cool camera moves and part explosions, composited in informative 2D text callouts and add some dope beats and wooshes to bring it all together.

Deliverables:

• 1× 15-second social first 3D animated video delivered in 3 aspect ratios (16×9, 9×16, 3×5)

• Product still frame renders

Role:

• Art Direction: Visual style development and creative oversight.

• CAD Asset Prep: File preparation and custom photoreal texturing.

• 3D Design: Scene set-up and cinematic lighting.

• 3D Animation: Camera movement, product animation, and shot transitions.

• Rendering & Post: Processing the 3D animation, final edit, compositing, and sound design.

100% handmade by humans