_nascar headcovers

Project summary:

Srixon came to me to create a teaser animation for their limited edition NASCAR headcover. They mentioned wanting checkered flags, spinning tires, smoke, and the headcover itself featured—and then gave us full creative freedom.

I took that and ran with it.

What I delivered was a high-octane, moody, cinematic teaser that both teams were fired up about. This one had it all: cloth simulations, tire smoke, aggressive camera moves, sleek lighting, and photo-real renders—all packed into a 20-second adrenaline hit.

The best part? I didn’t even have a 3D model of the headcover. I pulled it off using just a 2D rendering—proof that with the right execution, you don’t always need a CAD file to make a killer 3D animation.

Needless to say… we cooked on this one. The final piece was used to promote the drop across social and digital platforms, and gave the launch a bold, unexpected look that stood out in Srixon’s feed.

Deliverables:

• 1× 15-second social first 3D animated video delivered in 3 aspect ratios (16×9, 9×16, 3×5)

• Product still frame renders

Role:

• Art Direction: Visual style development and creative oversight.

• CAD Asset Prep: File preparation and custom photoreal texturing.

• 3D Design: Scene set-up and cinematic lighting.

• 3D Animation: Camera movement, product animation, and shot transitions.

• Rendering & Post: Processing the 3D animation, final edit, compositing, and sound design.

100% handmade by humans