_innovation taking shape

project summary:

Presenting 'Innovation Taking Shape,' Moiton Marks recent collaboration with Overneath Creative and Iowa State University – a 30-second broadcast spot blending 3D animation with live-action.

This piece reflects ISU’s commitment to innovation and our dedication to pushing the boundaries of visual storytelling. A successful project is always a team effort.

what I made:

1× 30-second mix-media broadcast TV spot. All elements were crafted in Cinema 4D, Redshift, and After Effects.

role:

• Art Direction: Visual style development and creative oversight.

• CAD Asset Prep: File preparation and custom photoreal texturing.

• 3D Design: Scene set-up and cinematic lighting.

• 3D Animation: Camera movement, product animation, and shot transitions.

• Rendering & Post: Processing the 3D animation, final edit, compositing, and sound design.

• Producing + project management: Directed both a team of freelance artists, and communications with video production company, agency and the end client.

credits:

• Concept: ZLR Ignition

• Direction: Drew Raklovits & Overneath Creative

• Production: Emma France + Brian Cantore

• Animation: Brian Cantore, Motion Marks, Nick Bizzack, Nate VanderPlas, VanderPlas Animation, Jeremy Davidson

• Cinematography: Reid Petro

• First AC: Emily Cameron

• Swing/Grip: Landon Lacey

• Gaffer: Tony Raymond

• Key Grip: Jeff Cue

• Original Music and Sound Design: Grant Floering

• Voice Over: Jojo Otseidu This project is a testament to the power of collaborative creativity and technical excellence in the field of video production.

100% handmade by humans