_588 wedge

Project summary:

Cinematic video + CGI animation is always a recipe for a great product spot.

I had a blast creating this video for the Cleveland Golf 588 wedge. The project features a mix of live-action footage and 3D animation, visualizing the design process as Roger Cleveland’s sketches evolve into a finished 3D model. 

What I made:

My team handled all post-production, including concepting, 3D design and animation, edit, and sound design.

The cinematic footage was provided by the Cleveland Golf media team.

And the wedge itself? That was all Roger.

Deliverables:

• A 40-second 3D animaiton spot optimized for Instagram

• Vertical (9:16), Wide (16:9), and Square (1:1) crops

Role:

• Art Direction: Visual style development and creative oversight.

• CAD Asset Prep: File preparation and custom photoreal texturing.

• 3D Design: Scene set-up and cinematic lighting.

• 3D Animation: Camera movement, product animation, and shot transitions.

• Rendering & Post: Processing the 3D animation, final edit, compositing, and sound design.

100% handmade by humans